What Is The Internet Of Things (IoT)?

The world of technology is full of acronyms and technical terms. It’s funny, then, when one of the most innovative and disruptive technologies to emerge in recent times has a name so, well, vague. As a term, the Internet of Things probably isn’t going to win any witty...

What Is Enterprise Resource Planning (ERP)?

Increasingly, businesses across many industries (and indeed businesses of all sizes) are utilising ERP tools as a means of optimising, streamlining and improving their operations. But what actually are ERP tools? In essence, they’re software programs that offer a...

From Funnel To Flywheel

The funnel methodology, named for its distinctive conic shape, is amongst the most conventional and well-established ideas in business, but that doesn’t mean it’s good. Funnel methodologies, traditionally, end up treating the customer as something of an afterthought;...